We are very pleased to share the outcomes of the workshop, "Integrated Marketing Communications Strategy” that was held on the 15th May 2024.

The workshop was organized by the Communication Department, Faculty of Humanities and Social Sciences (FHSS), moderated by Assoc. Prof. Dr. Sanja Adjaip-Velichkovski, and held by marketing expert, MSc. Anja Slavkovikj-Janevska.

The students were introduced and guided through the 6 steps process of creating an Integrated Marketing Communications Strategy.

They were divided into four groups, and each group was responsible for creating a strategy for promoting a specific department, following the 6 steps, and creating an effective promotional flyer.

At the end of the workshop, the groups presented their projects and promotional flyers and they were evaluated by the Commission consisting of professors from the Communication department.

We wish to express our sincere gratitude to MSc. Anja Slavkovikj-Janevska for participating in the workshop and selflessly sharing her time, expertise, and invaluable experience with us.