Guest lecture “Digital Marketing Analysis Tools and KPIs -Key Performance Indicators”
We are very pleased to share the outcomes of the guest lecture “Digital Marketing Analysis Tools and KPIs -Key Performance Indicators” which was held on June 4, 2024, organized by the Communication Department, Faculty of Humanities and Social Sciences (FHSS), and held by a marketing expert MSc. Dražen Koteski, Business Development Manager at 4virtus.
Students were introduced to the different types of digital marketing analysis tools and were explained the important role that data-driven decision-making plays in enhancing campaign performance, improving ROI, and assessing and understanding customer behavior.
The significance of different KPIs in evaluation/re-evaluation for the success of future campaigns was also pointed out.
We would like to express our sincere gratitude to MSc. Dražen Koteski for selflessly sharing his time, expertise, and invaluable practical experience with us.
